Happy New Year — 2020!
Turning the page on the past decade coincides with a page turning for Play Like a Girl. To kick off 2020, we are celebrating and telling the stories of girls from our programs, introducing a new(ish) website and expanding our partnerships and programming.
Having recently celebrated 15 years since our founding, we know what each new year represents. This year, in particular, is the culmination of a lot of hard work, strategic decisions and deep commitments. Our 2020 campaign is the result of months spent working to articulate what Play Like a Girl is all about, where we want to go and how we can best serve our girls into the future.
We are determined to focus on our mission and keep the girls we serve at the forefront of everything we do. How? We have laid out our vision for 2020 in two simple yet powerful words: Potential Realized.
For every project we take on — whether it’s summer camp, our annual conference, industry field trips and behind-the-scenes tours, lunchtime mentoring at local schools or social media campaigns — we do it all to help our girls recognize and reach their limitless potential.
Our evolved brand and strategic direction represent this vision. That’s why we decided to focus on the stories of phenomenal young women with “Potential Realized: A Mission with Impact” to kick off the new year. The new campaign conveys the idea of growth, of real progress. Our new website is designed to be a welcoming, informative space. A place for you to learn more about our team, our work and how exactly we’re making good on our promise to champion equality and economic opportunity for all girls. We hope you return often for insights and information.
Our founder and CEO Dr. Kim and her assistant Hannah pored through applications from past program participants to pick five young women who deserve the spotlight. The resulting profiles tell the stories of young women who have themselves evolved since joining their very first Play Like a Girl program or event.
These young women are middle school students who love sports, young women who fail as often as they succeed because they’ve learned to view failure as necessary. These are stories of young women who are changing the game on and off the field of play. These are young women with crazy dreams about their futures in this big, bold world and crazier beliefs about their abilities to change that big, bold world. These young women are shaping their communities and, in their own way, altering life for every girl everywhere. Theirs are stories which deserve to be told.
Meet all of our Potential Realized honorees–our 2020 student ambassadors. And share their profiles on Twitter with the hashtag #PotentialRealized.
Follow #PotentialRealized on Facebook, Instagram and Twitter.
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